Media, Random

Everyone with a Brand Needs an App, But Who’s Going to Develop Them?

Something I thought about recently: there’s an app for everything now, from entertainment to medical, and it’s not just large companies or tech firms that are expected to have mobile apps.

As Scott Shane, professor at research university Case Western Reserve, says:

“Having a web presence alone is no longer sufficient, as online activity continues to shift to mobile. Simply put, smartphone apps have become too important a marketing tool for small business owners to do without.”

Millions of people (myself included) manage their a great deal of life from their phones. An estimated 90% of phone time is in use of an app. Apps allow small businesses — or anyone with a brand, really — to engage with customers and potential customers on a daily basis. It helps that biz or brand owner develop a relationship and lie in wait for the moment a person needs that business’ particular product or service, no matter when that need arises.

App development has become more accessible in the last couple years — much like website design did — meaning it will become easier for the masses to design their own. This means a market opportunity for those willing to teach app development, or create a system that makes step-by-step app creation a possibility. Think of how successful a WordPress-like system for apps would be?

However, the odds are good that most small businesses and those with their own brands to tend to will turn to existing businesses that offer tech services. Not to mention freelancers who can use their graphic and tech knowledge to help others. Often small biz owners have too much on their plate to add another thing to the to-do list. Plus, some just won’t want to deal with the hassle.

One last thing I thought about on this topic. The spread of app usage also means that soon we might be venturing into a time of personal apps. What would your app include?


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